Email Marketing Campaigns

Mining Guests Who Have Already Experienced Your Services

Stay In The Mind Of Your Guests

Email Marketing allows you to send customized messages, photos and videos to specific segments of your market. It allows you to do split testing on a small portion of your list and send winning emails to the rest of your list. Email Marketing gives you detailed statistics and reporting - email open reports, link click tracking, email bounce and unsubscribe reporting. Stay in the top of mind of guests who have used your facilities and services. Give them the opportunity to expand your future sales growth. Stay in contact with guests who are happy to hear from you on a periodic basis.Give them a beautiful newsletter full of fond memories that reflects the quality of the visit/safari they have already experienced. Give your customers the links to visit your website so they can easily review all the choices that are available to them. Give them another reason to return. A warm invitation is hard to refuse. Make them an offer they can’t refuse. Help your customers to revisit and explore afresh. Memories are made of this!

Email Newsletter Marketing - Key Points

• Quality Newsletter guaranteed - you approve all Newsletters
• Confidentiality guaranteed - your list will never be sold or shared
• All statistics and reports reviewed with you
• Attracting new customers can be up to 6 X's more expensive
• Returning Guests allow for increased cross-selling of related services
• Leverage what you have already done
• Mine a proven reserve
• Get the biggest share of your customers – over their lifetime
• Allow customers who like your services to increase your occupancy
• Encourage visitors to your website to request your newsletter

Contact Business Transactions and find out how to use your customer database to increase sales to experienced customers and the important people they communicate with on a regular basis. Feed your customers passion for Africa to help them relive one of the greatest experiences of their lives, so that they will become part of your marketing strategy. Get started today.