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David's Space Ship Earth

In search of the final frontier. Beam me up Scotty! The space ship is currently hovering over the Okavango Delta, Botswana.
June 28

Okavango River Lodge

The Okavango River Lodge is becoming like a yacht club. With river levels not seem like this since the mid 1980's, the mighty Thamalakane River is filling up with power boats. The picture below was taken while flying over the Boro Junction on the 26th of June. The flooding of homes close to the river could well start in the next few weeks.The near side of the river is the flooded cricket pitch.

June 06

Email Marketing - Mining Existing Guests/Clients

Business Transactions
  June 2009 Newsletter

Making Successful Business Transactions
Receive the Greatest Lifetime Value Per Customer

Email Marketing Campaigns

Attracting new guests to your lodge/hotel or safari trips is a costly marketing activity. Get the most benefits out of your marketing dollars by making it easy and enjoyable for previous guests to stay in contact with you. Annually, or twice a year, send a professional newsletter about what is happening with your business and special event that are coming up soon.

Mining Guests Who Have Already Experienced Your Services

Let your guests relive the best of their visits with you and encourage them to share that experience with like-minded friends. Make it easy for them to share with their family members, best friends and work associates. Give them the opportunity to stay in touch with your latest developments, current news and future plans.

Stay In The Mind Of Your Guests




Email Marketing allows you to send customized messages, photos and videos to specific segments of your market. It allows you to do split testing on a small portion of your list and send winning emails to the rest of your list. Email Marketing gives you detailed statistics and reporting - email open reports, link click tracking, email bounce and unsubscribe reporting.

Stay in the top of mind of guests who have used your facilities and services. Give them the opportunity to expand your future sales growth. Stay in contact with guests who are happy to hear from you on a periodic basis.
Give them a beautiful newsletter full of fond memories that reflects the quality of the visit/safari they have already experienced. Give your customers the links to visit your website so they can easily review all the choices that are available to them. Give them another reason to return. A warm invitation is hard to refuse. Make them an offer they can’t refuse. Help your customers to revisit and explore afresh.

Memories are made of this!

Email Newsletter Marketing - Key Points

  • Quality Newsletter guaranteed - you approve all Newsletters
  • Confidentiality guaranteed - your list will never be sold or shared
  • All statistics and reports reviewed with you
  • Attracting new customers can be up to 6 X's more expensive
  • Returning Guests allow for increased cross-selling of related services
  • Leverage what you have already done
  • Mine a proven reserve
  • Get the biggest share of your customers – over their lifetime
  • Allow customers who like your services to increase your occupancy
  • Encourage visitors to your website to request your newsletter

Contact Business Transactions and find out how to use your customer database to increase sales to experienced customers and the important people they communicate with on a regular basis. Feed your customers passion for Africa to help them relive one of the greatest experiences of their lives, so that they will become part of your marketing strategy. Get started today.


Article by David Young, Director, Business Transactions

Copyright 2009, Business Transactions

Newsletter Template by Interspire













May 07

Lorenzo Tabret - Live In Maun

 
Thompson and Tilly sitting beside Lorenzo Tabret, just minutes before he performed his Thamalakane River Creation before a live audience of people, swans, ducks and dogs. To see a video of the start of the painting, click on Lorenzo Cabret. There are more videos and pictures coming that capture this unique moment in Maun history.
 
Whether it is 'life imitates art' or 'art imitates life' is was a joyous process and memorable afternoon.
April 30

Maun Festival - Mr. Thapson Show Opener

Mr. Thapson - Maun's Mainstreet Minstrel - will get the Maun Festival on the road. Mr. Thapson is very popular around Maun. It is hoped that the festival will expose his music to a larger audience and that in the future we will be able to hear his music on RB1. I hope everyone enjoys his hard hitting folk ballads. Sounds like a great start to what will be a wonderful show.

April 27

Get Your tickets While They Last

Tickets for the music events  - Tickets for the Maun Festival music shows that are being hosted at the Sedia Riverside Hotel are on sale at selected Spar supermarkets nationwide. Music lovers are urged to get their tickets early and to arrive at the shows on time so as to avoid disappointment.  “With 19 groups performing over the two days, the shows must start on time so that we stay within our restricted hours of performance,” said Desmond Green, one of the festival organisers.

Gates open at 9 am on Friday morning for a show that starts at 10 am and ends at 4 pm. “We are expecting in the region of 1 500 people to attend the morning show,” said Green. Security at the show will be tight with over 40 security staff, the Botswana Police and plainclothes personnel in attendance.

April 21

Early Arrival of Flood is now likely

By Bright Kholi - The Ngami Times

The water levels at Mohembo may have receded but all eyes are on the massive surge of water coming downstream and the potential damage to Okavango delta camps, airstrips, settlements and villages.  It is without doubt that the flood is coming down quickly and from the look of things the water might reach the Boro and Thamalakane rivers very soon.

On Wednesday, The Ngami Times joined tour operators on a flight by Mack Air to assess the flood situation and see if there is any damage to camps and one can see that the Okavango delta is under a huge expanse of water. The water has already passed the Jedibe and Jao areas.  It is still not clear how long it will take the Boro to carry the water to the Thamalakane, but it is anticipated that it could be flowing through Maun by the end of the month or the first week of May.

What is certain though is that any infrastructure or properties lying in areas prone to flooding will affected. There are some camps which have been affected in different ways, with staff villages under water, walkways flooded and roads impassable as well as water threatening airstrips – one of the earliest arrivals of the annual flood for many years.  The general mood in the Delta is that the system has been revitalised and this will give it a new look, which is what tourists would be happy to know.

The disaster management committee in Maun is working around the clock to prepare for any possible damage caused by the floods. The message from authorities is that people have to be alert at all times as the flood may take them by surprise.  Those who are staying on flood plains have also been urged to move to high ground.

In Chobe, meanwhile, the flood continues to cause havoc. Satau village is cut off from other villages as the road into the village has been flooded.  The water is also expected to cause further damage and authorities are advising people to move.

April 14

Maun Festival - Taking It To The Street

The traditional Chinese dragon dance is to be a feature of the street procession being held as part of the Maun Festival at the end of the month.  The Maun Chinese Society has confirmed the dance will be performed. In the dance, a team of people will carry the dragon and mimic the movement of a river spirit – the dragon's physical form is a combination of many animals, including the horns of an antelope, the ears of a bull, the eyes of a rabbit, the claws of a tiger and the scales of a fish all of which are on a long snake's body.

It is believed that dragons were amphibious and could move on land, fly through the air and swim in the sea as well as bringing good luck to people plus great power, dignity, fertility, wisdom and luck.  The dance is thought to have originated during the Han dynasty in China from about 202 BC to 220 AD, and was part of a ritual during harvesting.

The Chinese Society is debating how to perform the dance through Maun streets as the distance of the procession – about 2.5km – is long and exhausting for the performers.  The Festival starts on April 30, ending on May 2. Musical events are to be staged at the Sedia Riverside Hotel while a family day – incorporating a street parade and outdoor market as well as entertainment – takes place at the Power Station.

April 06

Maun Festival Family Fun Day

The spectacular Maun Festival will be held at two venues this year.  The music shows will be hosted by the Sedia Riverside Hotel while the Power Station will be the venue for craft stalls, the art market and the community and family day.  The organisers of the festival say the decision to split the venues has been taken so as to accommodate the community's needs.

Desmond Green, the Festival Organiser, said: “The focus of the activities at the Power Station will be centred on family fun and attractions for the whole of the Maun community. The Botswana Police band will provide some of the entertainment which will be supplemented by other acts including marimbas, traditional dance troupes, solo musicians and a fashion show.” Activities for the children include paintball, flying fox, toss-the-hoop, darts, face-painting and a number of games of chance and skill.

A “toddler tent” will be available so that parents can enjoy the fun of the fair for a few hours while their children are entertained and cared for by professional child minders. dsfdsfsdfsdffddf The stalls within the grounds of the Power Station will offer a range of goods for sale from pottery to home crafts, hand painted fabrics, traditional furniture, pot plants and more. Chinese, Indian and Tswana traditional food stalls have been booked and promises a variety to satisfy most appetites. No alcohol will be sold at the Power Station on the family day.

Artists and crafts people wishing to display their wares should contact the Festival office for more information, or visit the website: www.maunfestival.com .  Article from The Ngami Times.

March 29

Botswana Flood 2009 - A Perspective

 
The photo from space shows the water flooding into the Okavango Delta on March 24th, 2009 - the first of what could be the usual two peaks in a season. What a spike it has been. Water flow rates at Mohembo peaked in the 950-1000 cubes per second - one of the top one or two rates in the last 50 years. There is considerable flooding in and around Shakawe and this will spread down into the delta as the crest moves forward.
 
The Delta aready contains good water volumes. In Maun the Okavango River has been running now for 4 years - Like a return to the good old days. Lets see if this flood can make it to Orapa in July or August. If a second peak forms up - stay close to a boat. If your house is built on the melapo - forget.
 
 
 
 
March 23

Maun Festival Plans Mammoth Street Procession !

The backbone of the Maun Festival is the street procession and this year it will take place on Saturday, May 2.  The procession, as with last year's Maun carnival, starts from outside the Power Station and will wind its way through more than 2km of the town's streets. Companies, government departments, schools, non-governmental organisations (NGO), trusts and parastatals have all been invited to take part. The theme for the parade is “Our vision of Vision 2016” and participants are being asked to transform their vehicles to represent one of the seven objectives of Vision 2016.

Organisations that would like to take part in the procession, or donate to the festival, can contact the organisers on website www.maunfestival.com, or telephone 686 3008.  The Festival is different in many respects from the carnival, and is celebrating a number of firsts: The first of its kind in Botswana, the first national advertising campaign for a festival, and the first time that the Botswana Tourism Board is promoting the festival.

 

   The objective of the event is to raise funds for three schools – Bana ba Metsi, Bana ba Letsatsi and Belega Bana – that rely on donations. The secondary objective is to promote music, art and culture as a viable contributor to the economy.

Fron The Ngami Times - March 20-27, 2009

 
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Thanks for visiting!

If you have time, visit some of my other sites:

Okavango River of News

Maun, Botswana Blog

Afro Trek Safaris

Dumela Botswana

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